Roles:
Art Direction
Graphic Design
Illustration
Client:
Plicata Land LLC
Details:
Plicata is a new landscaping and wetland restoration business operating in the PNW. They focus on planting native species, habitat rejuvenation, and preserving the future of the ecosystem. After a year of word-of-mouth contract work, the company needed a professional brand to represent their philosophy and expertise.
Objective
Develop a clear and consistent brand identity to establish credibility and professionalism in the space. Create a scalable system that can be easily adapted across a wide medium – from Invoices and Business cards to a website. Ensure that visuals align with the target audience and brand values.
Brand Direction
The brand and logo should draw inspiration from the natural landscape of the Pacific Northwest, evoking the aesthetic of National & State Parks and established outdoor brands. Visual elements will be inspired by utilitarian typefaces, carved wood signage, naturalistic photography, and hand-drawn illustration. The identity should reflect the region’s wildlife, biodiversity, and native flora with specific emphasis on the wetland and forest ecosystems specific to the area.
Brand Identity
Plicata represents preservation, restoration, and cultivation in the Pacific Northwest. Wetlands are the foundation to a stable and thriving ecosystem which requires an expert’s knowledge, skill, and long term dedication.
Plicata’s brand is deeply rooted in the PNW, it’s closer related to outdoor adventures and exploration as opposed to construction. The visuals lean into utilitarian and retro colors, a high contrast woodblock inspired logo, and hand-drawn botanical style illustrations.
Brand Guidelines
Process
Coming soon.